A new era of the internet is beginning.
The web is no longer used only by humans. AI agents read, compare, recommend and prepare actions. agentready.ch builds the layer that lets businesses be found, understood and contacted in this new environment.
The goal is not another directory. We create verified business profiles for an internet where humans and agents work together.
15 min by video with Jannis Merz · free
Why agentready.ch exists
Classic websites explain themselves to people. Agents need structured facts, allowed functions, sources and clear limits. Without that layer, a company may be summarized incorrectly, missed entirely or contacted in the wrong way.
For humans
clear profiles
For agents
readable data
For companies
controlled requests
The name
agentready.ch says what it is about: making businesses ready for AI agents that find, understand and contact them. Until October 2026 the directory was called anewera (anewera.ch and anewera.ai). Profiles, links, agent.json and agent.md stayed the same; only the name is new.
From search box to acting agent.
The change is quiet, but fundamental. The interface of the internet is shifting from browsers to assistants.
Before
People searched, clicked, read websites and wrote requests themselves.
Now
AI systems search with us, summarize, compare providers and prepare next steps.
Next
Agents will not only read. They will trigger allowed contact requests, bookings and structured handovers.
What agentready.ch builds
A controlled contact layer between businesses, people and AI agents.
Readable
A profile must do more than look good. It must be clear to language models, agents and human visitors.
Permissioned
Agents do not get free access. They see approved information and use only actions that a company allows.
Verified
Contactability requires trust. Profiles and contact rules are personally reviewed before activation.
The new website has two audiences.
Visitors should quickly understand whether a company fits. Agents should reliably read the same information, check sources and only prepare allowed actions.
webMCP is the machine-readable layer: manifest, function descriptions, contact rules and confirmation steps.
agentready.ch uses this idea as a directory.
Every profile is designed for people and also exposed to agents as structured data, a markdown profile and a function catalogue. An agent can not only mention a company, but prepare an allowed request.
Origin
agentready.ch is a service of Loaded AG (loaded.ch), formerly known as the anewera directory. The team also builds OpenHermit, a webMCP platform that makes websites agent-ready and agent interactions measurable.
Machine-readable surfaces
The public pages stay calm and human. Underneath them are files and interfaces that agents can test directly.
Internal links
External links
For companies, it starts with a profile draft.
The chat checks your website, creates a proposal and shows which information is missing before approval.