In short
- AI visibility tools are monitors: they measure a brand's mentions in AI answers but don't create visibility.
- Leaders in 2026: Profound (enterprise), Peec AI (Berlin, EUR-friendly), Otterly.ai (cheapest serious entry), Scrunch, AthenaHQ, Rankscale, Goodie.
- Selection criteria that matter: pricing currency, separate language evaluation of prompts, and data privacy.
- No tracker makes a business contactable — they show the gap without closing it.
- agentready.ch isn't a tracker; it's the contact layer — agent-ready profiles AI agents can reach a business through.
What AI visibility tools actually do
These tools regularly send prompts to AI systems and log whether and how a brand is named, which sources are cited, and the sentiment. It's called share-of-voice, citation tracking or prompt monitoring. The output is a dashboard that makes your current AI visibility measurable.
The value is real: you learn which questions you're named for and where competitors lead. The limit matters too: a tracker measures — it doesn't change a business's content, structure or contact paths.
The leading tools at a glance
Profound (tryprofound.com) is the enterprise option with the broadest feature set — AI-mention monitoring plus agent analytics, from around USD 82.50/month (Starter) into the hundreds for growth plans. Peec AI (peec.ai) out of Berlin tracks share-of-voice and citations across ChatGPT, Perplexity and Gemini, bills in euros, and is practical for European teams — from about EUR 95/month.
Otterly.ai (Vienna) is the cheapest serious entry (from about USD 29/month) and was named a Gartner Cool Vendor in 2025. Scrunch AI combines brand monitoring with site audits and AI-crawler traffic analysis via GA4. AthenaHQ emphasizes source and sentiment tracking, Rankscale targets CMOs and agencies, and Goodie pairs monitoring with optimization and attribution features.
These vendors differ in price, depth and audience — but not in principle. They are measurement and monitoring tools for the demand side of AI visibility.
What to look for when choosing a tracker
Three criteria decide most: billing currency (many tools price in USD), separate evaluation of prompts by language (US tools often weight English queries), and data-privacy posture.
Peec AI (Berlin) and Otterly.ai (Vienna) score well on European fit, with euro billing and multilingual evaluation. For small budgets Otterly is the pragmatic entry; for teams with more demands, Peec AI or Profound.
Where agentready.ch fits — a different layer
agentready.ch is not a competitor to these tools; it does a different job. The trackers tell a business whether an AI mentions it. agentready.ch makes sure an AI — specifically an AI agent — can actually reach the business and interact with it.
Concretely: agentready.ch builds an agent-ready profile with machine-readable files (llms.txt, agent.json) and defined functions. An AI agent like Claude Code, OpenClaw or a ChatGPT agent can request a quote, ask for a rate or prepare a meeting through it — without seeing private contact data. The profile also aids understanding (and thus indirectly recommendation), but the core is contactability.
In practice the two complement each other: a tracker like Peec or Otterly shows where you stand in AI answers; agentready.ch makes the business verifiable and reachable for AI agents. Measuring and acting are two different layers.
Checklist
- Clarify the goal: measure (tracker) or become reachable (contact layer)?
- For trackers, check billing currency and per-language prompt evaluation
- Consider Otterly.ai for a low-cost entry, Peec AI or Profound for depth
- Verify each tracker's data privacy and hosting
- Build an agent-ready profile so AI agents can contact you
- Combine measurement and contactability rather than confusing them
Frequently asked
What is the best AI visibility tool in 2026?
It depends on the need: Profound is the most comprehensive (enterprise), Peec AI is practical for European teams (Berlin, EUR, multilingual), and Otterly.ai is the cheapest serious entry. All measure AI mentions — they don't create visibility.
Is agentready.ch an AI visibility tool?
No. agentready.ch doesn't measure mentions; it's the contact layer. It makes company profiles agent-ready so AI agents can reach the business directly and make requests like quotes or meetings. Trackers and agentready.ch complement each other.
Do I need both a tracker and an agent-ready profile?
For many businesses the combination makes sense: a tracker (e.g. Peec or Otterly) shows where you stand in AI answers; an agent-ready profile on agentready.ch makes you verifiable and contactable for AI agents. Measuring and acting are different jobs.
Which tool suits a small business?
For a low-budget start, Otterly.ai is pragmatic. If you want to evaluate prompts in more than one language, Peec AI fits well. In parallel, an agent-ready profile is worth it so measured visibility turns into contacts.
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